Photographer Jeurgen Teller has once again collaborated with Marc Jacobs for his new fragrance called Bang by Marc Jacobs. On this particular project, however, Jacobs was encouraged to be the face of his own fragrance. After a bit of hesitation, he finally agreed because he was able to rationalize the idea.
The photograph is not only “BANG!!” in your face; it is also a rather enthusing picture. With so many connotations linked to it (mainly sexual), Jacobs walked a thin line regarding art and straight up soft-core-porn. He threw some hectic in-your-face advertizing to the masses whilst egging them on to form an opinion about the campaign.
He is not the first male designer, however, to be photographed partially nude for a fragrance advert. In 1971, the YSL Pour Homme ad featured an unclothed, but bespectacled Yves Saint Laurent.
Hopefully, Teller’s photographic genius won’t “scare” men from purchasing the fragrance.Mimi Khoza
No comments:
Post a Comment